WHAT IT IS: A super-potent vitamin C day serum packed with a powerful antioxidant complex, essential nutrients, and fruit enzymes, all working together to firm and brighten the appearance of skin, while improving the signs of photoaging. WHAT IT IS FORMULATED TO DO: This revolutionary serum, jam packed with a potent antioxidant complex of 15% l-ascorbic acid, 0.5% ferulic acid and 1% vitamin E, plus other formula-supportive enzymes and antioxidants helps neutralize pollution, environmental stressors and damaging free radicals while replenishing lipids and visibly reducing the appearance of dark spots and wrinkles. Uniquely formulated with pumpkin ferment and pomegranate extracts, C-Firma™ enzymatically dissolves dead surface skin cells for smoother texture. Sodium hyaluronate crosspolymer quickly penetrates skin and provides intense hydration. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity. WHAT ELSE YOU NEED TO KNOW: C-Firma™ has a reservoir effect, which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. C-Firma™ has a pH level of 3.3 - 3.5, which Drunk Elephant believes is the key to a non-irritating, effective formulation that delivers real results. IMPORTANT: C-Firma™ contains pure L-ascorbic acid and is best when fresh, so USE IMMEDIATELY and DON’T STOCK UP! CONSUMER TESTING RESULTS: 90% found skin appeared smoother 89% found skin appeared brighter and more radiant 87% found skin appeared firmer 86% found skin tone appeared more even *in an independent consumer testing panel of 50 women age 25 to 55
SUGGESTED USAGE: In the morning, apply evenly to clean, dry face, neck, chest and back of hands. Immediately follow with Umbra SPF 30 as a part of your complete Drunk Elephant daytime routine. Tip: It bears repeating...C-Firma™ contains pure L-ascorbic acid and is best when fresh, so use immediately and don’t stock up.
- potent antioxidant complex (15% L-ascorbic acid plus ferulic acid and 1% vitamin E): works to firm and brighten the look and feel of skin while improving the signs of photo aging that can be caused by pollution and other environmental stressors. - chronocyclin: a chronopeptide that mimics the antioxidant benefits of vitamin d for more youthful-looking skin - pumpkin ferment and pomegranate extract: work together to enzymatically dissolve dead surface skin cells, minimizing the appearance of pores and smoothing texture. - vinis vinifera (grape juice): potent antioxidant that aids in improving skin tone. - licorice root extract: helps to brighten and promote more even looking skin tone. - indian gooseberry: an antioxidant-rich superfruit that helps neutralize oxidative stress while promoting firmness. - sodium hyaluronate crosspolymer: (has a smaller molecular weight than hyaluronic acid) is able to penetrate skin deeply to deliver excellent hydration, reducing the appearance of fine lines and wrinkles, while promoting firmness. - virgin marula oil: super-absorbable oil, high in critical antioxidants and omegas 6 and 9, helps nourish and rejuvenate skin for a youthful glow. Ingredients: Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, Xanthan Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, Ethylhexylglycerin WHAT IT IS FORMULATED WITHOUT: Animal Fats/Oils/Musks, Benzalkonium Chloride, Benzophenone, Bisphenol A (BPA), Butoxyethanol, BHA, BHT, Chemical Sunscreens, Coal Tar Dyes, 1,4-Dioxane, -Cones, Detergent, Essential Oils, EDTA, Ethanolamines (MEA/DEA/TEA), Formaldehyde, Fragrance, Hydroquinone, Liquid Paraffin, Liquid Petrolatum, Methyl Cellosolve, Methylisothiazolinone, Methylchloroisothiazolinone, Mercury, Mercury Compounds, Mineral Oil, Oxybenzone, Parabens, Paraffin Oil, Phthalates, Resorcinol, Retinyl Palmitate, Siloxanes, Sulfates, Thimerosal, Toluene, Triclosan, Triclocarban Cruelty-Free. Recycle for Earth's Sake. Supporter of IEF (International Elephant Foundation).
Drunk Elephant is committed to using only ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on biocompatibility. You won’t find what we call the “Suspicious 6” in our products (Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS,) making them, in our opinion, appropriate for all skin. We believe that these six ubiquitous ingredients are at the root of almost every skin issue we see. When formulating the products, we focus on pH levels and safety, and always making sure that the active ingredients are at efficacious levels. This is the Drunk Elephant difference.