Making brushing more brilliant. It’s HERE! Crest’s latest advanced whitening formula available! Designed exclusively by 3D White, Brilliance toothpaste works to enhance your smile’s beauty, using micro-cleansing whiteners to gently polish away surface stains with a freshness that provides a lasting, cooling sensation. 3D White Brilliance toothpaste uses its Illuminating Complex to leave your smile dazzlingly white and brilliantly clean by reaching areas between teeth with its gentle foaming action. It whitens by unlocking trapped surface stains and adds luster and shine after just one use, introducing you to a whitening and freshening experience like never before.
Adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established. Children under 2 yrs.: ask a dentist.
Active Ingredients: Sodium fluoride - 0.243 % 0.16% w/v fluoride ion. Inactive Ingredients: glycerin, hydrated silica, sodium hexametaphosphate, water, PEG-6, flavor, Trisodium Phosphate, sodium lauryl sulfate, carrageenan, cocamidopropyl betaine, sodium saccharin, PEG-20M or PEG-23M, xanthan gum, sucralose, mica, titanium dioxide
"In the early 1940s Procter & Gamble began a research program to find ingredients that, when added to a toothpaste, would reduce tooth decay. At that time, Americans developed an estimated 700 million cavities a year, making dental disease one of the most prevalent U.S. health problems. In 1950, Procter & Gamble formed a joint research project team headed by Dr. Joseph Muhler at Indiana University to develop and test a new toothpaste with fluoride. Eventual exciting results from a clinical study of this toothpaste indicated that children ages six to 16 showed an average 49% reduction in cavities, and adults showed tooth decay reduction to almost the same degree. Following the success of this study, Crest with Fluoristan toothpaste launched into a number of test markets in 1955, followed by national expansion in January, 1956. In 1960, the American Dental Association confirmed that Crest effectively prevents tooth decay. And by 1962, Crest had become the best-selling toothpaste in the United States. Crest has been a leader in dental health innovations since its inception in 1955. In 2005, Crest was thrilled to celebrate its 50th year of providing healthy, beautiful smiles to families across the country."