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3D White Brilliance Toothpaste

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Making brushing more brilliant. It’s HERE! Crest’s latest advanced whitening formula available! Designed exclusively by 3D White, Brilliance toothpaste works to enhance your smile’s beauty, using micro-cleansing whiteners to gently polish away surface stains with a freshness that provides a lasting, cooling sensation. 3D White Brilliance toothpaste uses its Illuminating Complex to leave your smile dazzlingly white and brilliantly clean by reaching areas between teeth with its gentle foaming action. It whitens by unlocking trapped surface stains and adds luster and shine after just one use, introducing you to a whitening and freshening experience like never before.

Adults and children 2 yrs. & older: brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established. Children under 2 yrs.: ask a dentist.

Active Ingredients: Sodium fluoride - 0.243 % 0.16% w/v fluoride ion. Inactive Ingredients: glycerin, hydrated silica, sodium hexametaphosphate, water, PEG-6, flavor, Trisodium Phosphate, sodium lauryl sulfate, carrageenan, cocamidopropyl betaine, sodium saccharin, PEG-20M or PEG-23M, xanthan gum, sucralose, mica, titanium dioxide

"In the early 1940s Procter & Gamble began a research program to find ingredients that, when added to a toothpaste, would reduce tooth decay. At that time, Americans developed an estimated 700 million cavities a year, making dental disease one of the most prevalent U.S. health problems. In 1950, Procter & Gamble formed a joint research project team headed by Dr. Joseph Muhler at Indiana University to develop and test a new toothpaste with fluoride. Eventual exciting results from a clinical study of this toothpaste indicated that children ages six to 16 showed an average 49% reduction in cavities, and adults showed tooth decay reduction to almost the same degree. Following the success of this study, Crest with Fluoristan toothpaste launched into a number of test markets in 1955, followed by national expansion in January, 1956. In 1960, the American Dental Association confirmed that Crest effectively prevents tooth decay. And by 1962, Crest had become the best-selling toothpaste in the United States. Crest has been a leader in dental health innovations since its inception in 1955. In 2005, Crest was thrilled to celebrate its 50th year of providing healthy, beautiful smiles to families across the country."

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250 Customer Reviews

Ratings & Reviews

  • 5 stars
    236
  • 4 stars
    12
  • 3 stars
    1
  • 2 stars
    1
  • 1 stars
    0
4 / 5 stars
100% would recommend

Catherine Fleetwood

Eye Color: Hazel
Hair Color: Light Brown
Skin Tone: Light

Great Product!!!

This toothpaste is a really good brand and it has an affordable price!! It doesn’t feel super gritty like a lot of other brands and it does whiten really well!! I would definitely recommend it!

Recommends this product

about 11 hours ago

Misha Shah

Skin Tone: Light

Love this Toothpaste!

Crest toothpaste is so great! I feel like I always have the most pearly whites when I brush with this toothpaste. Even though I have been drinking coffee all day or simply a glass of wine, I feel like after just one session of brushing my teeth does wonders! I am so glad that I was exposed to this early on and it does not make my teeth sensitive!

Recommends this product

1 day ago

Marian

Eye Color: undefined
Hair Color: Dark Brown
Skin Tone: Medium

used this toothpaste is very good.I really recommend it, especially to me I like to use it because it is mint and it is very good even to carry in the purse in case we finish eating and we have to brush our teeth on our lunch break at work

Recommends this product

2 days ago

Kavitha

Eye Color: Brown
Hair Color: Dark Brown
Skin Tone: Medium

LOVE IT!!

Packaging - it's so easy to use, and the packaging is simple and like any other toothpaste. Scent- I love the refreshing feeling it gives to my mouth after using. Easy to use because of the tube, and you don't have to use alot of pressure to get the paste out. Price- I think it's reasonable for a whitening toothpaste! Effectiveness- I personally saw a difference because I'm an avid coffee drinker and drink coffee daily, but this toothpaste helps my teeth stay white.

Recommends this product

3 days ago

Kacie vance

Eye Color: Green
Hair Color: Dark Brown
Skin Tone: Fair

An awesome toothpaste.

I purchased Crest 3d whiting toothpaste and I was completely satisfied with the product. Everything advertised it does. It made my teeth feel extra clean and it also caused me no pain on my sensitive teeth. Ive recommended this to my friends and family and have heard nothing but good things back. So I'd give it a try!!

Recommends this product

about 1 month ago

Jacquelyn

Eye Color: Blue
Hair Color: Blonde
Skin Tone: Dark

Amazing!

This is a tooth paste I have been using for YEARS! It is a staple in my everyday life! It is good for sensitive skin while still whitening! The flavor is not too strong for those who are not the biggest fan of mint but also freshens breath! This tooth paste does everything you need and more! I would highly recommend this to anyone who wants a whiter brighter smile while not being overwhelmed with taste!

Recommends this product

about 1 month ago

Yvonne liang

Eye Color: Brown
Hair Color: Dark Brown
Skin Tone: Medium

Pearly white teeth

This toothpaste has a tingling feeling when I use it. It does make my teeth a shade or two lighter. It’s hard to have pearly white teeth since I drink coffee everyday. This toothpaste seems to keep the stains off. I always stock up when they are on specials. I would definitely recommend for my coffee or tea drinkers.

Recommends this product

about 1 month ago

Katelyn Godsey

Eye Color: Blue
Hair Color: Black
Skin Tone: Fair

Love it

Packing- The packing is nice and has a seal that comes on it which I love. Use- same as any other toothpaste, I like that it’s not too thick. Price- definitely worth the more inexpensive price. Effectiveness- works very well for teeth brightening.

Recommends this product

about 1 month ago

Elaina

Eye Color: Blue
Hair Color: Light Brown
Skin Tone: Fair

Best toothpaste for the price

My favorite toothpaste. It’s all I use. My teeth feel great and look amazing after using this.

Recommends this product

about 2 months ago

Ariel Callahan

Eye Color: Gray
Hair Color: Other
Skin Tone: Fair

Crest

This toothpaste kills all my coffee stains and wine stains for which I'm eternally grateful. The only toothpaste for everyone in the house. My kids only use the brilliant white 3d and now they love this one!

Recommends this product

about 2 months ago

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