01_ruby_how_to.jpg

How To Film A Swatch Video! - Eyeshadow Swatches Step by Step

Hi, there! Remember this pretty video swatching shades from the Huda Beauty Ruby Obsessions Palette?? Watch it here to catch up!
🧠 Well, I'm the brains (and the arm 🀳) behind the piece and I'm just so proud of it that I wanna share all my secrets so you can do one too!
🎨 This should work for any palette but the best results come from fun, bright, shiny pigments, rather than neutrals or mattes. If you just wanna STARE at it, you should SWATCH it! πŸ™Œ
We'll start with What I Used to film....

Just so you know... πŸ“± Pretty much all PrismPop is filmed on smartphones, but that doesn’t mean it lacks quality. Use whatever you can find to make your swatch video POP!

1. The Camera πŸŽ₯ This was shot on my 'nothing special' iPhone 8+ 😏 Settings are 1080p at 60 frames per second. Using 60 instead of 30 or 24 makes it easier to see movement and looks nicer in slo-mo. Make sure to use the BACK camera only!  
2. Tripod / Camera Support πŸ€³ was my boyfriend’s also nothing-special Amazon Essentials tripod (also slightly broken...πŸ˜…) with a phone mount made for tripods by Neewer. Tripods are an essential tool for crisp clean footage. Hands make it shaky, and shaky means blurry! I also use a remote shutter to press record to avoid touching the phone.
3. Backgrounds πŸ§΅ no studio setup here. I am a hoarder of fabrics, and I found the ruby background, a thick vinyl about 4’x6’ which matched nicely with the Ruby Obsessions packaging. Just to make sure, I did a test shoot in front of all the backgrounds I could find. The white background is just crumpled paper that came to me in a shipping box…. πŸ“¦ I used the white for the top frame instead of more ruby because it helped the color pop and it really brightened up the whole video by giving the red something to contrast with.

β˜€οΈ Honorable mention goes to the LIGHT! If I didn’t have direct, full sunlight, this would NOT look nearly as beautiful.
☝️ And a quick note about cleanup - I used a wet rag to wipe off my fingers between swatches. Do not use a makeup remover wipe, or the residue will affect your future swatches. πŸ’‍♀️

Filming for Split Screens
Split screens help you show twice as much information within the video frame and they just look awesome when done really well. Here’s how I made sure all my pieces of footage fit together in the final edit:

1. Picture it FIRST! πŸ™‡‍♀️ Dream it, draft it, draw it out! If this step is skipped you risk cropping out your action with a poorly framed shot.
2. Position your action to fit πŸ–Ό within smaller sections of your frame. Make sure you consider your final aspect ratio! 9:16 will require different framing than 3:4
3. Place the two pieces of footage together βœŒοΈ so that they fill out each other’s empty spots. Match the actions together for massive impact. Editing them together will start to feel like both scenes are the same action - starting on white and seamlessly moving to ruby… even though we shot both scenes separately. That’s Movie Magic! ✨


Editing out everything you don’t need to show

Editing is the best part of filming! 🎞 This is where it all pays off. Regardless of the program, these tips will help you edit your swatch video -

1. Start with the full structure of your video before you start getting specific. Only get specific after adding music - music helps you speed up your pacing and keep cuts timed consistently.
2. Focus on showing only the beginning and end of your swatching action - that’s all we need to see. Cut out the extra fluff. We get the idea!
3. Transition your segments, like how I did here introducing the brushes. Always pay attention to how it feels while you watch it - is something missing? Did you move on without telling the audience? Make sure to communicate clearly, even without dialogue.


Finalizing Everything for PrismPop
PrismPop Content isn’t just done after it’s shot and edited - the description is a hugely important part of the video!

πŸ€” First, I made sure to go over everything I showed in the video, meaning all 9 shades with descriptions of their colors, plus how they performed on both the finger and brush swatches.
πŸ’‍♀️ I was also able to give better opinions of each shade’s performance after editing the video. That’s the only time I got a really good look at it, because during shooting I was not trying to pay attention to anything other than getting the shot.
Once I had all 9 shades properly described and evaluated in text, I could give my personal opinion on the palette within the context of my life… which is that even though I will probably never wear this on my eyes it is absolutely beautiful to look at. ✨😍

In Conclusion...

For someone who's maybe not super excited about going face to face on camera, but still loves sparkly colorful eyeshadow, I loved getting to create this video for PrismPop. It's fun and exciting and I'm very proud of the final result. β˜ΊοΈ
Will you be making a Swatch & Learn anytime soon? Let me know what palette you'd want to swatch in the comments! πŸ’•
~ MK

All comments (82)

Sign In to comment

  • Rose Katz

    Wow, this is so informative. I love it! What app do you use to edit your videos? Are there any simple, user friendly apps to record videos? I would love to learn how to do this and make awesome videos too. I am going to try this out soon!

  • Stephanie

    Wow,I've been wondering how people make such good posts or videos! I still do not know where to go to do the editing?

  • Nicole Hoffman

    If anyone wants to check out my new YouTube channel ' Baked Beauty & Beyond I would be so blessed... I needs 1000 subscribers so I can start hosting my own giveaways! There will be so much to give and I wanna give!

  • Robin Bell

    I love these types of videos

  • Audrey poeling

    I wanna try

  • Audrey poeling

    I have been wanting to try this for a long time, ive heard great things about this product and would love a chance to be able to try it out but with 4 kids being a single mom the money get tight so it would be like christmas morning to a 5 year old if i got to try this out, really hoping to jump up and down screaming its my christmas, its my christmas like my 5 year old did, lol. Oh please with a πŸ’ on top!!!

  • Jacqueline Fisher-Wisor

    I'm again on this incredible information on how to edit and review!! I have been on this page several times and love reading what you've done my million dollar question however is did you use an app? You said you did it all on phone, I have no idea how to edit a video as I have been trying for other reviews and even downloaded 2 apps but they're not what I'm looking for, any advice? 😊😘

  • Amy

    Is there a way to save this ...? This is such amazing advice with detailed instructions... I am also scared to make a review on here, what if it’s not good ...I don’t have stuff to hold my phone to make one... but this is amazing If anyone knows how to save this please help ?

  • Kate D.

    Thanks a ton for this extremely detailed and in-depth tutorial on how to take videos of swatches for PrismPop. I'm not going to lie: this article is very, very intimidating to me. Everything just seems soo complicated, even more so than I thought it would be. I understand parts of how to record a finished video the easy that you did, which was a really great video. To me, it looked like a professional video or at least a video made by someone who has a decent amount of experience in video recording, editing, etc. I've never recorded a decent video like this before. I've only made some of the shaky hand, blurry videos that you mentioned. I do have a brand new ring light with a tripod and phone holder. I've never used it before, but I think I can easily figure out how to set that up. Writing a good description won't be a problem, either. I think I will be able to set up some sort of background. Next up are the parts of this tutorial that I find to be confusing, extremely difficult to understand, or both. I'm not sure about the camera settings that you were talking about. That, I may be able to figure out. I think I'm going to have a hard time getting the camera, lighting, and everything else set up perfectly enough to make the video look good. That part seems really difficult. I'm hoping it's not! The most intimidating and completely confusing thing that you wrote about is the entire part about editing. I have absolutely no idea how to edit a video. I am actually reconsidering doing a swatch video for my Melanie Mills tester bag, because it was delivered today, and it's going to take me longer than 7 days to even understand how to edit let alone actually do any editing. I'll have to put the swatch video on the back burner for now until I've tried it out a few times and got enough practice to the point where I feel confident about my abilities to record a proper swatch video. In all honesty, I'm getting older and falling out of touch with technology, unfortunately. I still try, though! :) I'm going to stick to what I know for this tester bag. Hopefully, I'll be chosen for the Touch in Sol tester bag, and I'll be able to do a nice video for that post. It wouldn't be a swatch video, but I'd still need to learn how to properly record a decent video. Thank you again for this amazing tutorial post! It has taught me so much information that I'll need to reread this post at least a few more times to fully soak up all of this knowledge. To answer your questions, no, I do not think I'll be creating a search video anytime in the very near future, but I'm going to practice. The palette that I'd most like to swatch is the Jeffree Star Jawbreaker Palette. It would look so cool, because just as you said, "the best results come from fun, bright, shiny pigments." You're so very right about that!

  • Jacqueline Fisher-Wisor

    Thank you for such a detailed video editing description!! I've been wanting yet still havn't attempted editing, looked for an app that I havn't found, I want to take the leap and won't without any practice still think I might need an app to help me, I enjoyed your video you did an excellent job on everything explained to us making it a great learning experience!! I had to come back and find your post to finish reading everything you explained to us, so once again I certainly DO appreciate your input and experience into this post!! It does help alot!! Thank you again!! πŸ‘πŸ‘πŸ˜ŠπŸ˜˜πŸ˜˜

  • Char Gasaway

    I’m new! πŸ‘‹ Hello fellow Makeup enthusiasts πŸ˜˜πŸ’‹

  • Joylynn Grindle

    Thank you for the great information I've been wondering how to do this.

  • Christy Dixon

    Swatch videos are super helpful in decision making! Keep up the great work ladies & gents!

  • Nancy Jachcik

    A lot of helpful tips and it seems like a lot of organizing and work! I got lost with the very first step "Settings are 1080p at 60 frames per second. Using 60 instead of 30 or 24".

  • Chelsey

    This is a great article with very helpful tips.

  • Pauline

    Not a this time. Thanks!

  • Christine Czaiczynski

    This is a great review for whoever wants to down load products they receive to show others. How can I save this on this site for future reference?

  • Reba Cone

    Awesome job

  • Shirley

    Super helpful! My favorite colors for summer or spring manicures are anything bright and colorful. Other how-to's I'd like to see are makeup tips to flatter certain features. For example, it would be helpful to see an eye look for hooded lids.

  • Katie

    Loved this! Thanks so much for this video! Super informative!! Haven’t made a video yet, but been wanting to start and this definitely taught me a couple things.

  • Naf

    I'd love to try making a video but I just suck lol. Easily put that way.

  • Naf

    Omg thank you so much! I was wondering about this. My ideal spring/summer manicure are vibrant colors like pink, orange, red and shimmery purple. I'd like to see tutorials on how to design your nails for when you have very few colors available.

  • Tia kitchens

    I would also like to say that I see a lot of new faces posting and I am trying to make sure to follow you all but it I haven’t please follow me and I always follow back. If your new to prismpop welcome πŸ₯°

  • Tia kitchens

    Great information, thanks for sharing. I love spring/summer! I love taking summer pics outside or if I go to the beach and of course I have to do the beach vibes nails. I love to use corals, blues, sea foam green or even a beautiful copper topped with a thin layer of the color club yes, of quartz color on top to add sparkle. Out in the sun it really sparkles even more. Obsessed!

  • Ja-Nee

    Wow. Great information. My ideal spring/ summer nails are press on nails. I am obsessed with them, I love nails that have a cute design and lots of sparkles and shine. Lately I have been liking Kiss nails the gel fantasy collection. They are so pretty and fun.

Shop Products Mentioned Above

top
top