If you are looking for an affordable, good quality liquid lipstick this is the one for you. This shade called Beloved is one of the many shades that I have when Milani Cosmetics first came out with the Amore Matte Lip Cremes. The original ones. The packaging looks like hight quality, but the formula can be a little drying. So my lips don't get too dry, I put a lip balm before applying a liquid lipstick. The liquid lipstick last on my lips for about 8 hrs. Unless I eat, then shade comes off my lips. It depends on if you eat something that is oily. This shade called Beloved, is a perfect shade for every skin tone.