Some skincare companies have worked hard to make consumers believe high quality comes at a high price. A full routine of products from these brands can cost more than most of us make in a week. I refuse to buy overpriced products from these brands. The price isn't for the product itself. In most cases, the high price is for the packaging, ad campaigns and paid endorsements from social media influencers. Thankfully, not all brands have used this business strategy.
Stratia is one of these exceptions. This female founded brand began in 2016. The creator used her chemistry degree to formulate 2 products which she intorduced to skincare groups on Reddit. It took off like wildfire, and spread to Instagram. Now, the company has a full line of products and a successful business without spending millions on advertising. They rely on their happy customers to spread the word for them. The products sell themselves. They are a small company who does all their formulations and testing in house. They rely on low overhead and return customers to keep prices low. Have you tried any Stratia products? Leave your favorite in the comments.
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