💕Texture - The KKW Concealer has a medium thick consistency to it. If I had to compare, I would say is less thick than the Tarte Shape Tape concealer, more thick than the ColourPop No Filter concealer and just about as thick as the MAC Pro Longwear concealer. Despite the texture, it blends out so easily on the face with a beautyblender and becomes one with my foundation, smoothing my under eye area out evenly without any lines or patches.
💕Coverage - The coverage is about a medium, slightly buildable. I definitely need to pair the concealer with a colour corrector underneath (which I always use) to really cover the darkness under my eyes
💕Applicator - The dome foot applicator is flexible and thin with enough product being coated on each side for a single application on both eyes.
💕Shades - Shade 5 is described as light medium with warm undertones. While shade 5 looks quite light in the tube, it darkens once applied to a shade or shade and a half deeper than it appears. For colour comparison, I have swatched shade 5 next to my MAC, Tarte and ColourPop concealers below.
✅ KKW Beauty Concealer in Shade 5 vs. ColourPop No Filter Concealers in Shade 20 and 30
The KKW concealer is pictured below in the middle between two of the ColourPop No Filter concealers in shades 30 and 20. I’d say the KKW Concealer in shade 5 is closest to the ColourPop No Filter concealer in shade 20, but more yellow toned.
✅ KKW Beauty Concealer in shade 5 vs. MAC Cosmetics Pro Longwear Concealer in NC35
This has to be the closest colour comparison of them all. The MAC Pro Longwear concealer in NC35 is pictured on the left and is more yellow/olive toned vs. the KKW beauty concealer but in the same shade family.
✅ KKW Beauty Concealer in Shade 5 vs. Tarte Shape Tape Concealers in Medium and Light-Medium Honey
While the KKW Concealer (pictured in the middle) is more yellow than the Tarte Shape Tape options. Medium (left) is the closest shade to the KKW one while Light-Medium Honey (right) pulls more peach and is lighter.
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