Want to learn how to write helpful product reviews for the Prismpop shopping community in your single product reviews? We’ll teach you how! Just follow this guide to find out everything to include in your description - like fast facts about the product, pro’s & con’s of your experience with it, competition, conclusion, credibility and even how to find commonly searched questions on Google to answer for the community in your Q&A. This guide will help you create an amazing description to support your fantastic visual content.
In this guide:
🌟 Product Fast Facts
🌟 Pros & Cons based on Key Decision-Making Factors
🌟 Include 1-3 Competitors to this product and list pro’s & cons vs. this product.
🌟 Final Conclusion
🌟 “Why Trust Me?”
🌟 Q&A (Optional)
🌟 Conclusion - How it helps
Following this structure makes it easiest for your fans to understand your opinions, which builds trust and leads to more sales! Plus, it’ll help get your content Featured on Prismpop’s “For You” feed, which earns 20,000 points to redeem on free products!
➡️ BONUS TIP: Always include a descriptive intro and “table of contents” that describe what the reader will get out of the experience (just like we did here) before getting into these key points!
1 🌟 Product Fast Facts for your Product Review
Always give an overview of the product you’re reviewing, to catch the viewer up to speed. Don’t assume they know the brand name or what the product is just by seeing it.
Include all the basic product information like what it is, what it does, how to use, special features, etc, but make sure to word it from your own perspective. Copying and pasting from the manufacturer site is not as helpful as hearing it directly from a real person.
2 🌟 Pros & Cons based on Key Decision-Making Factors
Decision Factors are the things you consider before making a purchase decision, like “How much does it cost?”, “How diverse is the shade range?”, and “Is it cruelty-free?”
Once you know what Decision Factors are informing your review, it will be much easier to list out all your Pro’s & Con’s of the product.
Don’t forget: include the con’s, because con’s make your content more trustworthy. Even if your con’s are “none” or “n/a,” make sure to still mention them so your fans know that this product was judged fairly.
3 🌟 Include 1-3 Competitors to this product and list pro’s & cons vs. this product.
When shopping for a new product, we always consider the alternatives before making a final decision.
Make sure you’re helping your fans spend their hard-earned money on the right products by including 1-3 competitors of the product you’re reviewing, comparing the Decision Factors of each.
4 🌟 Final Conclusion - do you recommend the product you reviewed?
Once you’ve laid out all your Pro’s & Cons and stated all your opinions, it’s time to put a final “Yes” or “No” on your thoughts. Do you recommend the product or not?
➡️ Don’t forget: ALWAYS include your conclusion! Conclusions are one of the most commonly forgotten points, BUT, they are crucial to your review.
5 🌟 “Why Trust Me?”
We’re not quite done with our product review, yet! A last important element is establishing your credibility and process to create more authority and trust with your fans.
Try to assume that the person watching is always a brand new viewer who doesn’t know you yet, so that you always include all relevant information without skipping important parts.
There are 2 elements to this part
➡️ A: My Process. Why did you get this item and how did you test it? This is fact-based and more trustworthy than claims in your “Why Trust Me,” which is why it’s listed first.
➡️ B: Why Trust Me. What proves your expertise in this subject? It could be a history of product reviews, a background as a professional aesthetician, a lifelong interest in fitness, or a large collection of crystals. Whatever makes you an expert, make sure to mention it here.
6 🌟 Q&A (Optional)
Wanna be extra helpful for the community by finding, researching and answering commonly asked questions? First, you’ll need to find the questions!
Here are 2 options for finding commonly asked questions on Google:
➡️ 1 - “People Also Ask”
First, search your topic on Google.
Then, scroll down to find the box titled “People Also Ask”
Choose the questions you’d like to answer for your audience!
➡️ 2 - Autocomplete
First, type your topic into the search box on Google
Then, add question words to the beginning of the query. Example: “What lipstick…”, “When toner…,” “How to contour…” The drop-down will autocomplete your sentence into some of the most commonly asked questions about that topic!
Choosing a new purchase is difficult, especially when it costs a lot of money. Shoppers need help from high quality product review creators like you!
💗 Following this Core Content Structure helps inform shoppers clearly & concisely about the product you’re recommending and the possible alternatives, which increases your authority!
Because of your well-structured text, your fans are able to make shopping decisions easier, saving time and money.
Honest & trustworthy reviews help everyone achieve more! 💪
💗 Thank you for reading this guide on how to write product review text that helps shoppers make smarter purchasing decisions. We know this structure will help you create more helpful product reviews on Prismpop.
💗 Make sure to follow this guideline for your text to give your amazing content a better chance at being Featured on the For You feed, which earns you 20,000 points to spend on tester items & the reward store!
💗 Which of these aspects are most important to you when reading a product review? Fast facts, Pro’s & Con’s, Competition, Conclusion, “Why Trust Me?” or Q&A? Let us know in the comments, and we can’t wait to see your next product review on Prismpop!
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